Get The Facts On When Sales Really Happen
When & Why Leads Call You
(1) When Do Leads Call You?
- 2% of sales are made on 1st contact
- 3% of sales are made on 2nd contact
- 5% of sales are made on 3rd contact
- 10% of sales are made on 4th contact
- 80% of sales are made between the 5th to 12th contact
What Does This Tell You?
1. Follow up is the most important skill you can ever have as a real estate agent.
2. You must follow up no less than 12 times per lead to guarantee yourself the opportunity of success
3. You simply cannot do follow up manually... you must have an Automatic Follow Up System.
(2) Why Do Leads Require You To Follow Up 12 Times
1. People are simply not ready to do business on 1st contact.
2. It takes time for leads to trust you.
3. When they do trust you only then do they feel comfortable about contacting you & doing business with you.
What Does This Tell You?
When You Stay-In-Touch... You Stay In Business
(1) Too many agents, 96% to be exact, do not own lead and follow up systems, sites, and tools.
(2) They struggle just to make ends meet... with most, 91%, eventually getting the business.
(3) They simply do not understand why they must follow up and how often they must follow up.
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